The Value of Digital Privacy in an Information Technology Age Research Paper - 3

The Value of Digital Privacy in an Information Technology Age - Research Paper Example It involves hacking individuals’ computers or accounts by sending e-mails to individuals’ accounts. These e-mails often get citizens to provide sensitive information. They are personal, crafty and deceitful messages that easily pass security protections. According to security software maker RSA, about one in every 300 emails in 2011 was a phish. Data cables are also used to access private information. Network cabling companies collect personal and non-personal information. Different cabling companies have different terms of use in regard to privacy. The companies, through their websites, collect information ranging from names, physical address, e-mail address, age, password and other information necessary to conduct business with these companies. This information may then be used to facilitate citizens’ use of web sites, to send information to citizens and to conduct business. Data protection is required to prevent improper collection of personal data and improper usage or disclosure of the same. Private data in the hands of criminals may be detrimental, while the same may be of great benefit in the hands of security agents. Access to private information may lead to crimes such as identity theft, fraud, defamation, slandering and discriminatory practices. Also, gaining access to confidential information increases the risks of such information being disclosed. This causes dissatisfaction and encourages mistrust in individuals. In America, identity theft has become increasingly common and it destroys an individual’s financial reputation. Invasion of personal privacy shows inefficiency on the government’s part and other organizations that keep citizens’ records. Access to private citizen information through computer applications has greatly facilitated investigations into financial crimes, drug crimes and sex crimes (Soghoian, 2011, 18-20). Therefore, law enforcers are able to track crimes across borders. Because

Sales planning Assignment Example | Topics and Well Written Essays - 2500 words

Sales planning - Assignment Example The product that has been considered in this paper is fashion garments. A proper and efficient marketing strategy contributes towards the financial success of a company. I consider that a marketing manager should have the ability to establish relationships with customers that will prove beneficial to the company. He should learn to assess the demands of customers and accordingly communicate and deliver goods and services to them. In the era of digital technology consumers can easily access various websites to compare prices and quality of goods, therefore I feel a marketing strategy must include advertisements which provide messages that are true to the nature and quality of the product or service. The primary element is to develop plans to learn the market trends and observe competition. To implement such plans is â€Å"both an art and a science† (Kotler & Keller, 24). I think it is the responsibility of a firm to keep its marketing managers continuously informed to facilitate them while developing and implementing marketing decisions. Marketing managers can analyze problems by constant knowledge of current sales, costs and inventory levels. This will help them to create strategies accordingly. The principle objective of marketing is to increase sales by attracting customers through advertisements and other promotional strategies. Marketing research is conducted for getting valuable insights about market trends, and customers’ preferences in order to understand and estimate customer needs. Based on the market research data and information, marketing managers plan their marketing strategies. The main issues that a marketing researcher concentrates on include target customers, requirements of these customers, markets areas that have most potential for the concerned product, transport facilities, reasons why customers need the product, the activities of competitors